Check out our newest branding case-study for an ambitious dietary supplement startup!Read More
Post Tagged with: "design"
So you saved up enough capital for your start-up and have a great product/service in mind for your new venture.
You are ready to dive head-first into the world of business. You are enthusiastic and full of energy, motivated and with steadfast belief in your product or service.
Unfortunately the world of business is not a calm ocean in the Caribbean, so you better come prepared before it all burns down.
Is this a good logo?
Maybe you can pinpoint all the stupid decisions that were made in the design. Yeah, we all have those visceral reactions sometimes when something offends our delicate sensibilities.
And I’m here to tell you that it doesn’t matter.
Inspired by Melinda Livsey’s feature in the My First Logo eBook I decided to go back to one of my earliest logo creations and do a structured review and redesign.Read More
You are a small or medium business with a great product.
If you sell to people you have a brand, if you know it or not, like it or not.
And while the visual expression of your brand is important, and even one of the main points of contact for your customers, it’s just the tip of the iceberg.
This video-workshop takes a deep-dive on a food rendering by Alexander Schmid as we try to improve on it. We give an in-depth look on both methodology as well as techniques and process for approaching organic shapes in CGI.Read More
How exactly do you go about designing visually engaging marketing content?
While this article can’t make you into an ace graphic designer, it can identify easily preventable mistakes and guide you towards better communication with your audience.
Last week I agreed to coach Alexander Schmid and to review some of his work.
This week we sat down for a two hour work-session and went over the process of design and how to make his design workflow more effective and efficient when working with business clients.Read More
In the previous article we shared some free and low-cost but high quality curated resources for small businesses and start-ups to utilize when creating marketing assets and close the resource-gap.
Now its time to get our hands dirty.
You are ready to grow, you are ready to announce to the world your product is there.
But budgets are limited and branding, design and marketing services are costly. So what do you do?
You try and DIY it.Read More