Check out our newest branding case-study for an ambitious dietary supplement startup!Read More
Post Tagged with: "branding"
We’d like to invite everyone to our free lecture about the future of marketing and branding in the MarTech apocalypse.
The event will be held in Warsaw, Poland on July 12th at 6:00 pm and co-hosted by the Warsaw Mastermind Group in LOKO.Read More
Having stumbled upon Failory.com, a site hosting failed business stories, I couldn’t pass up the opportunity to analyse and collate the reasons behind their misfortunes. So why do businesses fail? Luckily failory.com provides a handy drop-down menu to pick “mistakes” and sort the list. At first glance it’s a surprise, […]Read More
Some random thoughts after watching “Art & Science of Marketing” with Chris Do & Scott Davis about consumer decision making and the future of retail marketing and added customer value.Read More
Do you run an ad-blocker? Do you consciously scroll past advertisement on social?
Consumer-behavior has changed with our advertisement culture and technology. Audiences have become heavily polarized. It’s no longer between benign indifference and brand-loyalty. It’s between love and hate.
Social has bred a generation of binary-thinking.
And the only way to survive in the future is to become customer centric.Read More
Is this a good logo?
Maybe you can pinpoint all the stupid decisions that were made in the design. Yeah, we all have those visceral reactions sometimes when something offends our delicate sensibilities.
And I’m here to tell you that it doesn’t matter.
Inspired by Melinda Livsey’s feature in the My First Logo eBook I decided to go back to one of my earliest logo creations and do a structured review and redesign.Read More
You are a small or medium business with a great product.
If you sell to people you have a brand, if you know it or not, like it or not.
And while the visual expression of your brand is important, and even one of the main points of contact for your customers, it’s just the tip of the iceberg.