The Vintage Heart
Analog Branding For A Digital World
Every item in the world is unique.
We infuse them with our memories,
experiences and feelings.
They have stories of their own,
waiting to be told and passed on.
The Vintage Heart sells items with stories.
Big or small, happy and sad.
Since every item is unique and carries a unique history, the packaging is hand-made and just as unique as the item.
We designed the packaging to be consistent and easily reproducible, but bespoke per item.
The guidelines define how to apply common elements, for example which brushes and paint to use. However every brush-stroke is unique to the item, moment and packaging.
No element is pre-printed.
For digital applications like Facebook Marketplace and other e-commerce we designed a simple border and digitized the heart as an icon to make it recognizable.