If our Design & Marketing On A Budget series is tl;dr, try this infographic for easy reference!Read More
You are a small or medium business with a great product.
If you sell to people you have a brand, if you know it or not, like it or not.
And while the visual expression of your brand is important, and even one of the main points of contact for your customers, it’s just the tip of the iceberg.
Oh the dreaded topic of SEO for Small Business. It makes grown digital marketers tremble in their boots.
So you used our guide to set yourself up a great website. It has it all, it’s fast, professionally looking, has great content and products/services and is responsive for mobile.
But you have no traffic and specifically, you have no “organic” traffic. People aren’t finding your services or your business organically (through a search).
Diagnosis: Dead on arrival.
“Web design is hard. ”
Or so most people think.
First the bad news, small businesses often can’t hire web developers in-house to develop a site. Web, UX/UI designers and developers are highly sought after talent that gets sucked up by large companies to maintain and develop their own online presence.
How can a small business or start-up ever hope to compete? We got you covered.
This video-workshop takes a deep-dive on a food rendering by Alexander Schmid as we try to improve on it. We give an in-depth look on both methodology as well as techniques and process for approaching organic shapes in CGI.Read More
How exactly do you go about designing visually engaging marketing content?
While this article can’t make you into an ace graphic designer, it can identify easily preventable mistakes and guide you towards better communication with your audience.
Last week I agreed to coach Alexander Schmid and to review some of his work.
This week we sat down for a two hour work-session and went over the process of design and how to make his design workflow more effective and efficient when working with business clients.Read More
In the previous article we shared some free and low-cost but high quality curated resources for small businesses and start-ups to utilize when creating marketing assets and close the resource-gap.
Now its time to get our hands dirty.
You are ready to grow, you are ready to announce to the world your product is there.
But budgets are limited and branding, design and marketing services are costly. So what do you do?
You try and DIY it.Read More
Alexander Schmid aka Sinistergrief has recently asked me to do a review of his 2018 showreel. I thought it would be a great opportunity to share the process and my thoughts here on the blog, rather than hoarding it behind closed doors.Read More