Inspired by Melinda Livsey’s feature in the My First Logo eBook I decided to go back to one of my earliest logo creations and do a structured review and redesign.Read More
You are chilling out in your bathtub playing with your rubber-duckie and… BAM!
An amazing idea forms in your head.
And you think to yourself: “Look at that creativity! I’m killing it!”
Meanwhile, I’d tell you to put less essential oils in your bathwater.
If our Design & Marketing On A Budget series is tl;dr, try this infographic for easy reference!Read More
You are a small or medium business with a great product.
If you sell to people you have a brand, if you know it or not, like it or not.
And while the visual expression of your brand is important, and even one of the main points of contact for your customers, it’s just the tip of the iceberg.
Don’t get me wrong, stories are great, everyone loves a good story. The best ones engage the audience, grip them, and never let go.
And that’s also their weakness, they are stories. They are crafted narratives to engage the audience. Oftentimes, and if not to say even almost certainly every time, they are fictional (or at the very least heavily curated).
Maybe I’m just that much of a leftist hipster, but that doesn’t sit right with me.
Oh the dreaded topic of SEO for Small Business. It makes grown digital marketers tremble in their boots.
So you used our guide to set yourself up a great website. It has it all, it’s fast, professionally looking, has great content and products/services and is responsive for mobile.
But you have no traffic and specifically, you have no “organic” traffic. People aren’t finding your services or your business organically (through a search).
Diagnosis: Dead on arrival.
“Web design is hard. ”
Or so most people think.
First the bad news, small businesses often can’t hire web developers in-house to develop a site. Web, UX/UI designers and developers are highly sought after talent that gets sucked up by large companies to maintain and develop their own online presence.
How can a small business or start-up ever hope to compete? We got you covered.
This video-workshop takes a deep-dive on a food rendering by Alexander Schmid as we try to improve on it. We give an in-depth look on both methodology as well as techniques and process for approaching organic shapes in CGI.Read More
How exactly do you go about designing visually engaging marketing content?
While this article can’t make you into an ace graphic designer, it can identify easily preventable mistakes and guide you towards better communication with your audience.
Last week I agreed to coach Alexander Schmid and to review some of his work.
This week we sat down for a two hour work-session and went over the process of design and how to make his design workflow more effective and efficient when working with business clients.Read More