Having stumbled upon Failory.com, a site hosting failed business stories, I couldn’t pass up the opportunity to analyse and collate the reasons behind their misfortunes. So why do businesses fail? Luckily failory.com provides a handy drop-down menu to pick “mistakes” and sort the list. At first glance it’s a surprise, […]Read More
Archive for June, 2018
Very often we process requests from small and medium business clients that would like to hire us but have cash-flow problems.
Fortunately there are some ways, even if you are in a downward spiral, to get the help you need.
Some random thoughts after watching “Art & Science of Marketing” with Chris Do & Scott Davis about consumer decision making and the future of retail marketing and added customer value.Read More
Do you run an ad-blocker? Do you consciously scroll past advertisement on social?
Consumer-behavior has changed with our advertisement culture and technology. Audiences have become heavily polarized. It’s no longer between benign indifference and brand-loyalty. It’s between love and hate.
Social has bred a generation of binary-thinking.
And the only way to survive in the future is to become customer centric.Read More